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Red Bull Sound Select Chicago - Festival Teaser

Social media campaign for Red Bull Sound Select 30 Days In Chicago.

Red Bull Sound Select brings an eclectic roster of artists together for a concert series that takes over a city for 30 days. So I brought an eclectic roster of Instagram artists together to create this eye popping teaser series to promote the festival. Finding artists all over the globe, through Instagram using different hashtags to find communities of video, animation, architecture and similar disciplines. Tying it all together with an original track from Brainfeeder, Flying Lotus' record label.

Multiple versions of the teaser were built fully optimized for different social platforms.

Date: 2017
Client: Red Bull
Role: Director & Creative Director
Agency: Doubleday & Cartwright

50sec Festival Teaser

15sec Shareable Teaser

5sec Instagram Ad

5sec Instagram Ad

5sec Instagram Ad

50sec Snapchat Teaser