What is Watch ESPN

Airport Clutch

Office Clutch

Coffee Shop Clutch

Championship week Clutch

NBA Finals Clutch

MLB Clutch

Capital One Bowl Week Clutch

Wimbledon Live Clutch

Watch FIFA Live Clutch

Nascar Clutch

Corso BCS Clutch

College Football in the grocery line Clutch

Sooners Clutch

Shredding the mountain while watching live bowl game Clutch

Monday Night Football Clutch

Gym Clutch

Live College Football Clutch #Clutch

Barbershop Clutch

It's like Clutch inside of Clutch inside of Clutch.

What is this Clutch thing all about?

ESPN - Watch ESPN App

“The Clutch Way to Watch” campaign, includes more than 20 animated spots starring Steve and Vic, a sports-obsessed duo, who watch ESPN everywhere from sauna to the Sooner Schooner, all while sporting an incredible variety of outfits and hairstyles. The spots aired on the ESPN Networks from March Madness 2013 through the 2014 Bowl games, covered events from Wimbledon to the Confederations Cup to Monday Night Football and featured animated cameos by Dick Vitale, Bill Simmons, Jalen Rose and Magic Johnson. This project was a collaboration between 72andSunny and Doubleday & Cartwright.

In September 2013, nine months after the first installment of "Get Clutch" aired, ESPN set a digital viewing record for the sports category.

Date: 2013
Client: ESPN
Role: Director, Creative Director & Animator
Agency: 72andSunny + Doubleday & Cartwright