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World of Red Bull - Social Campaign

A campaign for the World of Red Bull, built around the music of Red Bull artist Gallant, along with footage from boundary pushing athletes across the globe, heavy sound design and adrenalin fueled edits. The campaign crossed national broadcast spots, Facebook, Instagram & Twitter native video along with banner ads, scratch reels and shareable animated Gifs.

Featured Athletes & Artists:
Travis Rice
Victor Montalvo
Anthony Davis
Carissa Moore
Gallant

Date: 2016
Client: Red Bull
Role: Creative Director
Agency: Doubleday & Cartwright

Travis Rice - Twitter Scratch Reel

Travis Rice - 15sec Social Ad

Travis Rice - 5sec Social Ad

Victor Montalvo - Twitter Scratch Reel

Victor Montalvo - 15sec Social Ad

Victor Montalvo - 5sec Social Ad

Gallant - Twitter Scratch Reel

Gallant - 15sec Social Ad

Gallant - 5sec Social Ad

Anthony Davis - Twitter Scratch Reel

Anthony Davis - 15sec Social Ad

Anthony Davis - 5sec Social Ad

Carissa Moore - 15sec Social Ad