A commercial, digital and social campaign for Adidas Women S16.
Featuring star athletes, fitness gurus, DJs, dancers, models, influencers and more. Each spot is seen through a specific athlete's Instagram feed, using footage and stills from their actual social media accounts, mixed with some found and shot footage. Bringing each athlete's personality and creative take on sports, fitness and their active lifestyle.
The 15 and 30 second spots will air in 50 countries during broadcasts of global-audience events like the UEFA Champions League, The Grammys, the BRIT Awards and the Oscars.
Created at 72andSunny
Date: 2016/ Client: Adidas/ Role: Creative Director/ Tags: Live Action/