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Adidas - I'm Here To Create

Campaign for Adidas Women S16.

Sports marketing has long celebrated the idea of effort and potential. But there’s a third, less talked about element that makes athletes great — creativity. We celebrated this idea through 13 individual female athletes and influencers in 30+ markets worldwide. This was their story. Told in their voice. Using the most personal and public lens available: their social media accounts.

Each spot is seen through a specific athlete's Instagram feed, using footage and stills from their actual social media accounts, mixed with some found and shot footage. Bringing each athlete's personality and creative take on sports, fitness and their active lifestyle.

The 15 and 30 second spots aired in 30+ markets worldwide, 50 countries during broadcasts of global-audience events like the UEFA Champions League, The Grammys, the BRIT Awards and the Oscars.

I'm Here To Create won "Best Use of Social Media" at the 2016 Webbys.

Date: 2016
Client: Adidas
Role: Creative Director
Agency: 72andSunny

Robin Arzon

Caroline Wozniacki

Karlie Kloss

Hannah Bronfman

Candace Parker

Sasha DiGiulian

Julia Lipnitskaya

Ana Ivanovic

Morgan Brian

Jacque Carvalho

Nicole Winhoffer

Adriene Mishler

Julie Aubert

Hannah Bronfman - 15 second cut down