You Don't Know Bo
Tapped by Radical Media to provide animation and title sequences for the documentary “You Don’t Know Bo,” an ESPN 30 for 30 about legendary two-sport superhero Bo Jackson. We developed narrative animation to cover legendary incidents from Bo’s early life, as well as a dynamic illustrated identification system to introduce key characters throughout the story. You Don't Know Bo is the reigning highest rated and most viewed 30 for 30 to date, becoming a holiday favorite, playing Christmas day every year since its release.
Highest Rated 30 for 30 of all time.
Client: ESPN/Radical Media
Role: Animation Director, Designer & Animator
Agency: Doubleday & Cartwright