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“The Clutch Way to Watch” campaign, includes more than 20 animated spots starring Steve and Vic, a sports-obsessed duo, who watch ESPN everywhere from sauna to the Sooner Schooner, all while sporting an incredible variety of outfits and hairstyles. The spots aired on the ESPN Networks from March Madness 2013 through the 2014 Bowl games, covered events from Wimbledon to the Confederations Cup to Monday Night Football and featured animated cameos by Dick Vitale, Bill Simmons, Jalen Rose and Magic Johnson. This project was a collaboration between 72andSunny and Doubleday & Cartwright.

In September 2013, nine months after the first installment of "Get Clutch" aired, ESPN set a digital viewing record for the sports category.

Date: 2013
Client: ESPN
Role: Director, Creative Director & Animator
Agency: 72andSunny + Doubleday & Cartwright