Nike - #MakeItCount

A campaign around 12 weeks of Nike+ Fuelband event activations in New York City. Nike+ Fuel was staging challenges around urban sports such as dodgeball, stickball and skateboarding, every week throughout the summer of 2013. Fun, easy to understand and bold animations playing throughout the streets of NY, along with social and paid digital.

Date: 2013
Client: Nike
Role: Creative Director & Animator
Agency: Doubleday & Cartwright