World of Red Bull - Social Campaign

A campaign for the World of Red Bull, built around the music of Red Bull artist Gallant, along with footage from boundary pushing athletes across the globe, heavy sound design and adrenalin fueled edits. The campaign crossed national broadcast spots, Facebook, Instagram & Twitter native video along with banner ads, scratch reels and shareable animated Gifs.

Featured Athletes & Artists:
Travis Rice
Victor Montalvo
Anthony Davis
Carissa Moore

Date: 2016
Client: Red Bull
Role: Creative Director
Agency: Doubleday & Cartwright