Red Bull Sound Select took over Chicago for 30 days of performances by an eclectic roster of artists. These ads were targeted at the more casual observer. The More hardcore crowd would see the native social campaign already created, check out here, as it played on all of Red Bull channels, as well as most of the performing artists channels. These ads were were to boost ticket sales, so we took a more comedic approach, and stripped it down to the essentials of the festival, MUSIC and CHICAGO. So we paired Chicago favorite foods with music, and ended up with this simple campaign. Purposely shot and art directed to be low-fi, so it felt more like user generated content, as user generated looking content performs much better on Insta and Snap. These ads appeared on Snapchat, Instagram & Facebook in their native formats; 9x16, 4x5 & 1x1.
Client: Red Bull
Role: Director & Creative Director
Agency: Doubleday & Cartwright